Staying on top of the latest web design trends is a surefire way for web designers to ensure that they are ready to capture the fleeting attention of the masses online among the huge competition. We’ve all had plenty of time to browse the web over the past two years, and it’s safe to say that this time has presented – and continues to present – exciting opportunities and potential for more creativity in evolution. of web design.
We have witnessed the reception of nostalgia, no doubt to soothe and comfort us in these tumultuous times. But at the same time, we’ve seen designers rethink design standards and principles, and push others to follow their lead. In tandem, these two developments represent the future of web design in 2022 and beyond.
Whether it’s the rise of one-page websites, an increased focus on typography, or the adoption of more neutral and abstract design elements, creating a captivating website is down to the details. The six web design trends listed below can help designers design a website that pays homage to the wild frontier of the web’s early days while keeping an eye on the future.
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6 Remarkable Web Design Trends for 2022
01. The Rise of the One Page Website
It’s an old adage but it still rings true: less is more. If there’s one thing we always crave, it’s simplicity. This can be the case with websites, where the most effective are often the least complex. Look no further than the growing number and popularity of one-page websites that forgo menus and internal link navigation in favor of simple scroll navigation.
In many cases, websites simply direct visitors to another source. One-page websites require designers to rethink their entire plan and structure to not only bring all of their content to the forefront, but more importantly to determine what is most vital to highlight in the first place. These sites tend to work best when the topic is narrower, like a portfolio, but can serve as a nice bridge to get people where they’re supposed to go faster and more efficiently without unnecessary research or distractions.
Ultimately, the one-page website mentality allows designers to produce more creative work. Take a look at Joshua Kaplan’s portfolio site. It uses a consistent content structure so viewers don’t get lost while cutting down on distracting elements like large images and backgrounds to keep the focus on what matters.
02. Fewer images for heroes
A website’s hero section doesn’t have to rely solely on apparent images or photo carousels to be great. Keeping it simple quite often helps set the tone for why the visitor is there in the first place and why they should keep scrolling. Just look at websites like SVZ, which use color, shapes, typography, and layout to communicate their unique brand identity in a simple yet attractive way.
03. Bigger and bolder typography
A good exercise for any web designer is to play around with typography from git-go. No images, no graphics, just type. Sometimes the bigger and bolder the typography, the better and more lasting impression a website can make. But it’s not always the case. At a certain size, words become more of a graphic element than just copy, making typography the visual focal point of a site. Choosing a font helps set the tone for what the audience expects from the website, so striking the right balance between size and scale is important.
Eva Habermann’s film portfolio website overlays large typography on a moving film portfolio reel. The text actually blocks out part of the image, making visitors curious to see more. Using a two-color sans serif font creates just the right amount of contrast without making the text overwhelming or unreadable.
04. Abstract Illustrations
Illustrations have obviously been used in web design for years, but abstract illustrations, in particular, continue to grow in popularity. Why? Well, they offer designers the unique opportunity to mix and match different mediums for interesting and unpredictable results.
Organic textures add a handmade look and feel, hand-drawn squiggles provide familiarity, mixing and matching seemingly endless possibilities – a welcome contrast in the digital landscape. Take a look at these blog illustrations by Adam Ho. Using ultra-thin lines and quirky graphic shapes, Adam’s illustrations look like they could be technical drawings without directly representing a specific object.
05. It’s all about the line art
Rocking this nostalgia/modernist line is, wait for it, line art. Designers use lines to delineate sections, paragraphs, headings, and product galleries on websites with more visual weight and flair. Linework is also great for creating dynamic grids for an entire webpage. In some cases, these structured lines and grids make static websites look almost like apps.
From a different perspective, this type of design also gives websites a more physical feel, almost like that of a magazine or newspaper. CPGD uses bold black lines to evoke an almost retro graphic effect. Each section of the ruled grid is a different color that helps differentiate content, and changing color on mouseover orients visitors to the page. The illustrations help bring this style even further into trending territory.
06. Genderless designs
Previously thought of as merely thoughtful, gender-neutral design is becoming the norm. Creating a baseline of accessibility for all visitors is the first step to moving beyond societal assumptions. For example, roses aren’t just for women, and “hypermasculine” elements like flames and skulls don’t need to be front and center to appeal to a male audience. Simply put, designers should avoid making assumptions about the audience.
It is now increasingly common to offer multiple gender and pronoun options in website forms and drop-down menus. Even in e-commerce, many sites are becoming more inclusive by not sorting clothes by gender (see Displaced House for example) and by including shots modeled on different morphologies to make their products more accessible.
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