Class of 2020: photographers and graphic designers join the FPC Artists Hall of Fame

ByDavid M. Conte

Apr 6, 2022

Flagler Palm Coast AP Digital Media and Art and Design Instructor Ed Beckett hoped to introduce the fifth annual FPC Artists Hall of Fame class as part of the 2020 Art Works program.

But the event was canceled due to the pandemic in 2020 and 2021. Without a sponsor, Art Works could not be rescheduled, but two years later, Beckett finally wants to recognize Haley Martin DeSouza’s Hall of Fame class, Kim Fitzgerald and Aaron DeYoe.

“They should contribute to the art world and give back to their community.”

ED BECKETT, FPC Digital Media Instructor

To join the Hall of Fame, artists had to be FPC graduates who are veterans in their fields.

“They should contribute to the art world and give back to their community,” Beckett said.

Here is a look at each of the members of the 2020 Hall of Fame class:

Haley Martin De Souza

DeSouza is a wedding and portrait photographer. His company, Native Expressions, is based in Palm Coast. She photographed her first wedding as a senior in high school 10 years ago, when she was three months pregnant.

She said being a photographer and owning her own business allows her to connect with people while giving her the freedom to spend time with her family. An introvert who was diagnosed with depression at age 16, DeSouza said her business helped her come out of her shell.

According to her Hall of Fame biography, her mission is not only to provide her clients with beautiful photos, but also to cultivate friendships and spread love by sharing her mental health journey. What started as an 18-year-old girl’s dream in photography class has turned into a six-figure business that keeps growing.

Kim Fitzgerald

Fitzgerald’s Curley Tail Design “is really the only graphic design company on the Palm Coast,” Beckett said. She created the majority of the logos you see in the community, including the European Village and Flagler Executive Airport logos.

“I probably did 1,500 logos,” she said. “Logos and branding are my favorite things to do.”

Fitzgerald lived in Palm Coast most of his life. The Flagler Auditorium Dennis Fitzgerald Performing Arts Center is named after his father.

She attended Bunnell Elementary School and graduated from FPC in 1985. Her elementary school art teacher, Stewart Maxey, her main high school art teacher, Sheila Crawford, and Beckett, her high school pottery teacher, the helped choose a career in art.

“Their support over the years continues,” she said. “Stewart is a draftsman, and I still give him work.”

Maxey’s son, Patrick, is also a member of the FPC Artist Hall of Fame.

Fitzgerald graduated from Flagler College and continued her studies in advertising art direction at the Portfolio Center in Atlanta. She is married and has three boxers.

Stance coffee bags, designed by Aaron DeYoe. Courtesy photo.

Aaron DeYoe

DeYoe graduated from FPC in 2004. According to his biography, “During his high school years, he explored his creativity playing music, creating websites, exploring cinematic photography, and helping design the 2004 yearbook of the FPC.

He earned a BFA from Florida State University and an MFA from Minneapolis College of Art and Design.

He has worked freelance for numerous advertising agencies in the Minneapolis area, creating work for companies such as Target, Five Below, Radisson Hotels, Omni Hotels, and Zevia soft drinks.

DeYoe is currently a senior designer for marketing agency Haberman in Minneapolis, creating branding, advertisements and other marketing assets.