GUESS Originals launches Anna Nicole Smith capsule featuring Sydney Sweeney

ByDavid M. Conte

Sep 29, 2021

GUESS Originals launches and celebrates Anna Nicole Smith’s legacy with a capsule collection featuring Euphoria and White Lotus star Sydney Sweeney as the face of the campaign.

GUESS Originals launches and celebrates Anna Nicole Smith’s legacy with a capsule collection featuring Euphoria and White Lotus star Sydney Sweeney as the face of the campaign.

All 32 pieces in the men’s and women’s collection were designed by Los Angeles-based artist Cali Thornhill Dewitt, who was actively involved in the design of the collection and helped create the 2018 ‘Did I Miss You ? »Anna Nicole Smith Guess Originals Capsule, inspired by renowned GUESS images.

The campaign recreated never-before-seen footage from previous Anna Nicole Smith shots from 1992 taken by Daniela Federici. The collection, inspired by ocean hues from the original 1993 Miami photoshoot by Wayne Maser, features teal as a base color that is combined with classic tones of black, white and red.

This capsule is true to Anna’s heritage and reflects the zeitgeist of the GUESS trend of the 90s, one that brought us an eclectic sensibility to fashion.

The new campaign was shot in Malibu, California, by Kenneth Cappello with the creative direction of GUESS Director of Brand Partnerships, Nicolai Marciano.

“Anna Nicole Smith is essential to ’90s fashion. Anna’s legendary beach photoshoot has been revived for this collection and the campaign with Sydney Sweeney is the perfect timeless moment to continue celebrating one of the GUESS girls. more emblematic with a new generation, ”added Nicolai Marciano.

Short sleeve t-shirts, sweatshirts, round necks, hoodies, jumpsuits, denim jackets and matching pants will complete the collection. Made with a combination of water-based and gas-discharge inks, Anna Nicole Smith’s Never-Before-1993 Calendar Photo Reel Graphics are printed on a variety of tops and t-shirts in capsules for men and women.

Matching accessories like sunglasses, socks and hats will complete the collection and complete every look.

The collection will be available on October 7, 2021 at select GUESS retail stores and GUESS Originals pop-ups.


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