Letter from the editor: Home Bittersweet Home

ByDavid M. Conte

Sep 12, 2021

Every time someone opens the doors of their house for us, I began to realize that it is a little terrifying for them – an emotional leap of faith. During the production of this issue, I have been very aware of this internal struggle that people go through when they have to publish their rooms, verandas and kitchens.

Loulou, the lovely Isla Maria Van Damme, called and said, “This is my first and most favorite project. Maithili Ahluwalia’s house. On the phone, I could hear the rain behind her back, as she called from Chennai to say, “I’m flying to the shoot,” with a tremor in her voice. “It is very dear to my heart,” she repeated. Mansi Poddar held his breath at the slightest suggestion that we leave the patio outside of functionality. I was pleading for visual purity and she said very simply: “But the terrace is important to me.

And Sonam Kapoor Ahuja, who started out with “just my office, please” quickly found the courage and generosity in his heart to open the doors to his fabulous London home and studio. She spoke so tenderly and breathlessly about her art and design, all in first person – “My Swaminathan, my Manjit Bawa, my Jeanneret” – that to me it sounded a lot like “My love, my darling, mi amor…. ‘

Picture from: Sarang Gupta

A house is nothing less than a love story. As publishers, we often forget that. We see it as a story, a layout. We examine it from the point of view of proportions and symmetry. We’re trying to achieve diversity, a mix of content, if you will. We are greedy for credits: what antiques can I quote in the legends? Personally, I am obsessed with headlines, I wake up in the middle of the night to rate a song that works like a title. But for an owner, it is his house, real, lived and imagined. Space is a physicality, but also an emotion, the most intimate corners of someone’s memory. I remember a book I read at doctoral school, La poétique de l’espace by Gaston Bachelard. Besides being totally dense, it opened my world to the magic of attics, doorknobs and childhood homes, and the emotional response that buildings can evoke.

The hope is that you will turn these pages with this thought in mind. While there is the annual AD100 to cover, and you’ll notice our radar moves along the style and fashion lines in this issue – a Hermès collaboration with Bijoy Jain, Bandana Tewari’s outliers of sustainability. , and my favorite, the designs of this timeless sexy Chanel # 5 – but above all, I invite you to view them as private and personal homes; photo albums of people’s lives, whatever their choreography; their dreams come true; fragments of their chaos and harmony; pieces of the love they give and the love they receive. It’s more fun like that!


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