Tiffany & Co.’s new concept store debuts at Copley Place

ByDavid M. Conte

Nov 30, 2021


Now owned by LVMH, Tiffany & Co. unveils its first reinvented boutique. And it’s just in our own backyard.

It’s hard to beat the glamor of Tiffany’s “Haute Joaillerie” collection, which includes this platinum necklace with tourmalines and diamonds. / Photo by Travis Rathbone

Sometimes a store is more than a store. You know, like the fact that Tom Brady isn’t just a soccer player, he’s the GOAT. Tiffany & Co. is sort of in that sense (but maybe not so Herculean). What began in 1837 as a stationery, fine goods and later jewelry store has grown into an international icon: the temple of gems, the king of diamonds. So it’s all the more special as, this month, Boston has the honor of being the very first American city to open Tiffany’s new concept store, right here at Copley Place.

As part of a rebranding effort by luxury goods giant LVMH, which bought the company for $ 15.8 billion in January 2021, the reinvented 5,030 square foot space invites customers to immerse themselves in size with plush carpeting, a glittering custom Lasvit chandelier, and over 2,000 hand-painted magnolias streaming down from the ceiling. But the real draw, of course, is the bling. Fading-worthy wedding bands, for example, bring soon-to-be-married couples to the Love and Engagement zone, while new designs, such as a yellow gold diamond-set bracelet with the signature knot design of Tiffany that’ll make you roll back $ 20,000 cool – spark oohs and ahs in the Discovery room.

The sparklers don’t stop there. In a festive spirit, the boutique presents Tiffany’s ultra-glamorous Blue Book collection, combining the artistic masterpieces of legendary designer Jean Schlumberger with pendants, brooches, rings and more from the “Haute Joaillerie” brand, that you can all buy, of course.

The new space, indeed, aims to evoke an experience as extraordinary as, say, a Tiffany gem. “What sets Tiffany jewelry apart,” says chief gemologist Victoria Reynolds, “is that for over 183 years, it has inspired people to dream.” Shine on.

Things we love

Photo courtesy of Tiffany & Co.

1. Platinum ring with tourmaline and diamonds, price upon request.

Photo courtesy of Tiffany & Co.

2. Jean Schlumberger “Bird on a Rock” cufflinks in 18K yellow gold and platinum set with diamonds, price upon request.

Photo courtesy of Tiffany & Co.

3. Triangle set and wooden pool ball, $ 2,000.

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